The Revival of a Salesman: The Importance of Sales and Strategy to Business

Professor Frank Cespedes sits down to talk to Brian Kenny about his new book Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling about why it’s imperative that a company’s sales force inform its strategy. “The Business” is an official production of the Harvard Business School. We publish twice monthly, and […]

Read more

Putting Sales at the Center of Strategy

For many years Document Security Management (a pseudonym) had a thriving business in retrieving and shredding or securely storing organizations’ documents. Executives and their assistants loved its one-stop-shopping value proposition, and the sales force cultivated deep relationships with them. By the early 2000s, however, it was clear that cheaper digital storage technology, especially the cloud, […]

Read more

How to Give Performance Reviews: A 3-Step Action Plan

You know they’re important. HR is on your case about getting them done. But, they’re time consuming, uncomfortable, and disorganized. And as a manager, you have more important things to focus on right now. We’re talking about the dreaded performance review. They’re among the most underused levers for affecting behavior in most organizations. Reviews encourage […]

Read more

Sales Slump: 3 Tips for Implementing Strategic Compensation Plans

An estimated 85 percent of companies in the United States use incentive plans, accounting for approximately 40 percent of total sales compensation. That’s a lot of money and managerial effort. Yet in a recent survey of 700 firms by CSO Insights, 20 percent reported that their compensation plans had “minimal or no impact on selling behavior,” 12 […]

Read more

The Strategic Way To Hire a Sales Team

The equivalent of an entire sales force is replaced at many firms every four years, so it’s critical that go-to-market initiatives remain tied to strategic goals. Frank Cespedes explains how in his book, Aligning Strategy and Sales. Too often, there’s a huge gap between a company’s overall business strategy and the way its salesforce operates in the field. […]

Read more

MarketingSherpa Weekly Book Giveaway

That gap between your company’s sales efforts and strategy? It’s real – and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling, Harvard Business School professor Frank Cespedes equips you to link […]

Read more