About Frank V. Cespedes
Frank Cespedes teaches at Harvard Business School, and is the author of 6 books as well as articles in Harvard Business Review, California Management Review, Organization Science, The Wall Street Journal, and other publications.
Frank V. Cespedes
Frank Cespedes teaches at Harvard Business School, ran a business, serves on Boards, and is affiliated with VC and PE firms. He is the author or co-author of six books as well as articles in Harvard Business Review, Wall Street Journal, Business Horizons, California Management Review, International Encyclopedia of Business and Management, Journal of Managerial Issues, Journal of Personal Selling & Sales Management, Marketing Encyclopedia, Organization Science, Sloan Management Review, Top Sales Magazine, and Strategy & Business. He has also written more than 50 case studies about companies and numerous technical notes on various business topics, including strategy development and implementation, sales and marketing, leadership, pricing, and start-up issues.
Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, 2021.
Cespedes, Frank V. Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling. Boston, MA: Harvard Business Review Press, 2014.
Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Boston: Harvard Business School Press, 1995.
Cespedes, Frank V. Managing Marketing Linkages. Upper Saddle River, NJ: Prentice Hall, 1995
Shapiro, Benson P., and Frank V. Cespedes. Sales Management. Business Fundamentals. Boston: Harvard Business School Publishing, 1998.
Cespedes, Frank V. Organizing and Implementing the Marketing Effort. Reading, MA: Addison-Wesley Publishing Company, 1991.
Corey, E. Raymond, Frank V. Cespedes, and V. Kasturi Rangan. Going to Market: Distribution Systems for Industrial Products. Boston, MA: Harvard Business School Press, 1989.
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