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Senior Lecturer at Harvard Business School and author of Sales Management That Works, Aligning Strategy and Sales, as well as other books and articles.

Frank Cespedes

AI, ROI, and Sales Productivity

Note: this article first appeared in Top Sales Magazine, which you can find here. Artificial intelligence (AI) is now a loose term for many different things. But the value proposition at the heart of AI is that the tools can do a task nearly as good or better than...

Valuable Tips for Improving Sales Hiring

Note: this article first appeared at HeadofSales, accessible here. Sales hiring is expensive and a poor hire can damage your brand. Consider these stats [i]: In the U.S., average turnover in sales is between 20% to 30% annually. This means that for many firms,...

The Rebirth of Software as a Service

Note: This article, co-written with Jacco van der Kooij, first appeared at Harvard Business Review online here. Summary.   Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach...

sales managment that works

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