by Frank Cespedes | Jun 17, 2015 | Aligning Strategy and Sales, Articles
International business consultant Frank Cespedes explains how you can build your platform, drive effective sales, and increase the growth potential of your business. I’ve learned so much from my mistakes, as well as the mistakes and wisdom of my peers. In...
by Frank Cespedes | Jun 12, 2015 | Aligning Strategy and Sales
When we published the first Top 50 Influencers list back in 2012, it was an original and unique idea, which had never been seen before. Since then many have followed suit with their own lists. Does this render the exercise as pointless? No, we don’t think so. Anything...
by Frank Cespedes | Apr 6, 2015 | Aligning Strategy and Sales, Articles
My sincere thank-you to DrivingSales and Paul Moran for his response, “Does Social Media Sell? A Harvard Professor Says No,” to my HBR.org article, “Is Social Media Actually Helping Your Company’s Bottom Line?” Paul says I am taking “a shallow perspective” on this...
by Frank Cespedes | Mar 27, 2015 | Aligning Strategy and Sales, Interviews
This week Likeable Radio embraces the new, with our first ever Meerkat session – fueled by host Dave Kerpen’s passion for the new streaming video app. This week’s guest is Frank Cespedes, a senior lecturer at Harvard Business School who has consulted...
by Frank Cespedes | Mar 3, 2015 | Aligning Strategy and Sales, Interviews
CFOs play an increasingly integral role within an organization – so much so that Frank Cespedes, Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School and author of “Aligning Strategy and Sales,” says that CFOs can and should start acting...
by Frank Cespedes | Mar 3, 2015 | Aligning Strategy and Sales, Articles
When it comes to business, we talk too much about social media and expect too little. It’s like the old joke about sales people: one person says, “I made some valuable contacts today,” and the other responds, “I didn’t get any orders, either.” Companies measure the...
