Sales Management That Works
In this practical and research-based guide for managers, sales people, and investors, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in markets that never stop changing.
Take your organization’s sales management to the next level. Copies of Sales Management That Works are available at a discount to preorder or customize in bulk for your team. Please email firstname.lastname@example.org for pricing and more information.
About The Book
February 23, 2021
- Hire the right talent—not just stars
- Pay and properly incentivize your sales force
- Improve ROI from your training programs
- Create a comprehensive sales model that aligns with your strategy
- Set the right prices
- Build and manage a multichannel approach
Chock-full of examples, research, guidelines, and diagnostics, Sales Management That Works is the book you need to build a great sales team, create an optimal strategy, and steer clear of hype and fads.
In this practical and research-based guide for sales managers, senior executives, and investors, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in markets that never stop changing.
About Frank V. Cespedes
Frank Cespedes teaches at Harvard Business School, ran a business, and has consulted with companies around the world. At Harvard, he has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, was co-lead of the Sustainable Market Leadership program for CEOs and their teams. He currently teaches Entrepreneurial Marketing in the MBA program, in the Owner President Management (OPM) executive program, and he heads the executive program on Aligning Strategy and Sales.
Aligning Strategy and Sales
The Choices, Systems, and Behaviors that Drive Effective Selling Kindle Edition
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