Please note: this interview conducted by Megan O'Brien first appeared at Brainyard, which you can find here. In short: The cost of doing business is rising as everyone grapples with supply chain issues, labor shortages and inflation.Companies now need to decide how to...
Media
Senior Lecturer at Harvard Business School and author of Sales Management That Works, Aligning Strategy and Sales, as well as other books and articles.
Say My Name
Please note: this post first appeared on the NPR Planet Money series. It is available to listen to here. Hello, listener. Thanks for clicking on this episode, listener. The Indicator team appreciates your interest in our podcast, listener. ...Okay, did repeating...
The Future of Shopping
Note: this article first appeared in Raydiant's series, The Future of Shopping, here. How has consumer shopping behavior evolved over the past 5 years? It’s an omni-channel buying world. Consumers are both online and offline at multiple times throughout their buying...
Improving Sales Hiring
By Frank V. Cespedes Please note: This article recently appeared in the August 2021 edition of Top Sales Magazine. In a previous article (“Sales Hiring Is Hard to Do,” January 2021), I discussed inherent challenges in sales hiring and common practices that make a...
Getting Up to Speed in Your Sales Efforts
By Frank Cespedes and Zoran Latinovic Please note that this article originally appeared in the European Business Review on May 18, 2021. In a study before the pandemic, PricewaterhouseCoopers[1] found that companies had made little progress in the previous decade...
Defining a Post Pandemic Channel Strategy
By Frank V. Cespedes April 5, 2021 Please note that this article first appeared in the Harvard Business Review on April 5, 2021. Companies have experienced a surge of online orders during the pandemic. As the crisis eases,leaders need to decide whether the dramatic...
B2B Sales Management in a New Reality- A Conversation with Frank Cespedes of Harvard Business School
Harvard Business School professor and sales expert Frank Cespedes gets straight to the point in a recent Q&A with CIENCE about his newly released book, Sales Management That Works: How to Sell in a World That Never Stops Changing (Harvard Business Review...
Sales Hiring is Hard to Do (Don’t Make It Harder)
Please note that this article was originally published in Top Sales Magazine January 2021. Consider these stats: Average turnover in sales across industries ranges from 20% to 30% annually, meaning that atmany companies the equivalent of the entire sales force must be...
Get Ready to Sell
Please note that this article originally appeared in Top Sales Magazine September 2020 edition. Digital access can be found here. The long-term impact of the pandemic is uncertain. Hope for a V-shaped economic recovery, but don’t count on it. During the 2008-2009...
Reframing Value in a Crisis
Please note that this article first appeared in Top Sales Magazine July 2020 and is written by Frank Cespedes and David Hoffield. Cascading bankruptcies, higher debt loads, and uncertainty about future waves of infection mean a tightening of budgets, resistance to...
