It’s time to address the enormous cost of the strategy-sales gap.

The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of linkage there is a widening gap and too little bang for the buck. “Aligning Strategy and Sales” (Harvard Business Review Press, September 2014) will help turn the tide for your organization.

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To Increase Sales, Get Customers to Commit a Little at a Time

Most sales models include a conversion funnel in which reps try to convert a marketing-generated ...

Interview with Harvard University professor and author of this year’s best sales book Frank Cespedes

By: Kim Mi-yeon Frank Cespedes teaches at Harvard Business School. His new book, Aligning Strategy ...

More Universities Need to Teach Sales

By Frank Cespedes and Daniel Weinfurter For decades, Sales and Academia remained worlds apart and ...

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