It’s time to address the enormous cost of the strategy-sales gap.

The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of linkage there is a widening gap and too little bang for the buck. “Aligning Strategy and Sales” (Harvard Business Review Press, September 2014) will help turn the tide for your organization.

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Sales Managers Must Manage

published in Top Sales Magazine, February 2019 Probably the most common complaint I’ve heard throughout ...

Assembling the Sales Team

published in Top Sales Magazine; August, 2018   Assembling the right sales team has always ...

4 Ways to Improve Your Content Marketing

by Frank V. Cespedes and Russ Heddleston (Harvard Business Review, April 2018) In the past ...

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