It’s time to address the enormous cost of the strategy-sales gap.

The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of linkage there is a widening gap and too little bang for the buck. “Aligning Strategy and Sales” (Harvard Business Review Press, September 2014) will help turn the tide for your organization.

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4 Ways to Improve Your Content Marketing

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Effective Sales Training: What Are the Foundational Elements?

Frank V. Cespedes (Top Sales Magazine, April 2018) Someone once told me that many companies ...

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

by Frank Cespedes and David Mattson It’s common for leaders of sales teams to focus ...

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