It’s time to address the enormous cost of the strategy-sales gap.

The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of linkage there is a widening gap and too little bang for the buck. “Aligning Strategy and Sales” (Harvard Business Review Press, September 2014) will help turn the tide for your organization.

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The Four Stages of Becoming An Excellent Sales Manager

Frank Cespedes Front-line sales managers hire reps, organize and allocate sales efforts across market opportunities, ...

Your Sales Training is Probably Lackluster. Here’s How to Fix It

by Frank V. Cespedes and Yuchun Lee U.S. companies spend over $70 billion annually on training, and an ...

How Sales Can Wield Its Most Effective Weapon: Pricing

Quotable, April 2017 Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning ...

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