It’s time to address the enormous cost of the strategy-sales gap.

The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of linkage there is a widening gap and too little bang for the buck. “Aligning Strategy and Sales” (Harvard Business Review Press, September 2014) will help turn the tide for your organization.

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How Sales Can Wield Its Most Effective Weapon: Pricing

Quotable, April 2017 Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning ...

Getting Your Money’s Worth: Improving Sales Compensation

In a previous article (“Rethinking Sales Compensation,” Top Sales Magazine, February 2017), I examined three ...

How the Water Industry Learned to Embrace Data

by Frank V. Cespedes and Amir Peleg   The water industry is using digital technologies ...

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