It’s time to address the enormous cost of the strategy-sales gap.

The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of linkage there is a widening gap and too little bang for the buck. “Aligning Strategy and Sales” (Harvard Business Review Press, September 2014) will help turn the tide for your organization.

Learn more

Assembling the Sales Team

published in Top Sales Magazine; August, 2018   Assembling the right sales team has always ...

4 Ways to Improve Your Content Marketing

by Frank V. Cespedes and Russ Heddleston (Harvard Business Review, April 2018) In the past ...

Effective Sales Training: What Are the Foundational Elements?

Frank V. Cespedes (Top Sales Magazine, April 2018) Someone once told me that many companies ...

Scroll to Top