It’s time to address the enormous cost of the strategy-sales gap.

The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of linkage there is a widening gap and too little bang for the buck. “Aligning Strategy and Sales” (Harvard Business Review Press, September 2014) will help turn the tide for your organization.

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What Senior Executives Should Know About Sales

Business is more complex, data more abundant, and more specialists are needed to stay up-to-date ...

To Increase Sales, Get Customers to Commit a Little at a Time

Most sales models include a conversion funnel in which reps try to convert a marketing-generated ...

Interview with Harvard University professor and author of this year’s best sales book Frank Cespedes

By: Kim Mi-yeon Frank Cespedes teaches at Harvard Business School. His new book, Aligning Strategy ...

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