With so many books focused on the elevator pitch, closing the sale, or other minute sales techniques, Aligning Strategy and Sales is a refreshing change of pace. Frank Cespedes digs deeper into improving a company’s sales and performance by looking at creating stronger connections between a company’s broader mission and strategy and the sales force on the ground. The book stresses better communication between management and sales, strategic hiring, and effective delegation of responsibility that allows staff to both manage and sell.
800-CEO-READ Books to Watch: August 2014
