There’s no question that the corporate marketing function is evolving rapidly to become one of the most strategic functions in the enterprise. And that means the makeup of the marketing teams that leading CMOs must assemble is also undergoing a rapid transformation.
“Marketing is changing quickly, and it’s incumbent on CMOs to adapt to those changes in the teams they build,” said Todd Merry, CMO of global hospitality and food service company Delaware North, in an interview with CMO.com. “We need skill sets previously not required in the marketing suite.”
Marketing is in a state of evolution, explained Caren Fleit, senior client partner with Korn Ferry and head of its global marketing center of expertise, in an interview with CMO.com. And the skills required of the marketing organization are changing rapidly as well—from deep technology knowledge to customer experience expertise to sales enablement.
