This week Likeable Radio embraces the new, with our first ever Meerkat session – fueled by host Dave Kerpen’s passion for the new streaming video app. This week’s guest is Frank Cespedes, a senior lecturer at Harvard Business School who has consulted businesses around the world. He has written over 40 case studies about companies and numerous notes on varios topics. He is also the author of the highly-acclaimed Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Sold? I thought so!