by Frank Cespedes | Nov 13, 2024 | Aligning Strategy and Sales, Articles
Note: this article first appeared in Top Sales Magazine during November 2024
by Frank Cespedes | Oct 16, 2024 | Uncategorized
Note: this article first appeared in Top Sales Magazine during September 2024
by Frank Cespedes | Sep 30, 2024 | Aligning Strategy and Sales, Articles
4 Steps That Can Optimize Your Sales Process (hbr.org)Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions and choices that occur earlier in the...
by Frank Cespedes | Sep 4, 2024 | Articles
Note: this article first appeared in Top Sales Magazine during September 2024
by Frank Cespedes | Aug 8, 2024 | Uncategorized
Note: this article first appeared at the European Business Review. You can access it here. By Frank Cespedes and Ben Plomion For years, digital ad spend was a steadily growing portion of marketing budgets, reaching over $601 billion globally in...
