Frank Cespedes, Author at Frank Cespedes

Getting Value From Digital Technologies

by Frank Cespedes | Mar 10, 2025 | Articles

Note: This article first appeared on European Business Review: Maximize Digital Value: Tech Strategies

Leadership and Plumbing

by Frank Cespedes | Nov 13, 2024 | Aligning Strategy and Sales, Articles

Note: this article first appeared in Top Sales Magazine during November 2024

How to Use Sales Assessments

by Frank Cespedes | Oct 16, 2024 | Uncategorized

Note: this article first appeared in Top Sales Magazine during September 2024

4 Steps That Can Optimize Your Sales Process (HBR)

by Frank Cespedes | Sep 30, 2024 | Aligning Strategy and Sales, Articles

4 Steps That Can Optimize Your Sales Process (hbr.org)Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions and choices that occur earlier in the...

Sales Coaching and Value Creation

by Frank Cespedes | Sep 4, 2024 | Articles

Note: this article first appeared in Top Sales Magazine during September 2024

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Getting Value From Digital Technologies

Leadership and Plumbing

How to Use Sales Assessments

4 Steps That Can Optimize Your Sales Process (HBR)

Sales Coaching and Value Creation

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