by Frank Cespedes | Apr 25, 2019 | Uncategorized
Published at Harvard Business School, Working Knowledge in April 2019 When salespeople become managers, they often do a horrible job. Four key steps can help them—and all soon-to-be managers—make the shift, says Frank V. Cespedes. This sad scenario plays out at many...
by Frank Cespedes | Feb 7, 2019 | Uncategorized
published in Top Sales Magazine, February 2019 Probably the most common complaint I’ve heard throughout my career from C-level executives about their sales colleagues concerns the latter’s ability to manage, not sell. As one senior executive puts it, “I want sales...
by Frank Cespedes | Oct 24, 2018 | Uncategorized
published in Top Sales Magazine; August, 2018 Assembling the right sales team has always been crucial. As the old saying goes, “You hire your problems.” But recruitment and selection are now even more important. Data and analytical tasks have lengthened...
by Frank Cespedes | May 9, 2018 | Uncategorized
by Frank V. Cespedes and Russ Heddleston (Harvard Business Review, April 2018) In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials,...
by Frank Cespedes | Apr 10, 2018 | Uncategorized
Frank V. Cespedes (Top Sales Magazine, April 2018) Someone once told me that many companies maintain their equipment better than their people. If so, they get what they don’t maintain. This is especially true in sales. Across industries, turnover in sales averages...
