by Frank Cespedes | Dec 9, 2014 | Aligning Strategy and Sales, Articles
It’s that time of year again: the dreaded performance review. While this practice is key to getting teams to set priorities and clarify actions, managers (and employees) often treat it as a make-work task instead of a productive conversation. Perhaps it’s...
by Frank Cespedes | Dec 9, 2014 | Aligning Strategy and Sales, Interviews
Frank sat down with Linda Richardson of Top Sales Magazine to discuss “Translating Strategy into Sales Behaviors That Win.” Read the full article in Top Sales Magazine.
by Frank Cespedes | Nov 25, 2014 | Aligning Strategy and Sales, Articles
It’s tough for people to implement what they don’t understand. Communicating priorities to the front line, especially salespeople, is highly correlated with business performance. Conversely, this “middle ground” is where strategy execution often breaks down. Yet, many...
by Frank Cespedes | Nov 17, 2014 | Aligning Strategy and Sales
The gap between your company’s sales efforts and strategy can be a huge vulnerability, says a new book. But there are ways to link your go-to-market initiatives with strategic goals. If you want people in the field to understand your strategic initiatives and...
by Frank Cespedes | Nov 14, 2014 | Aligning Strategy and Sales
Excited to announce “Aligning Strategy & Sales” is in the running for the Top Sales & Marketing Book of 2014. To cast your vote, please take a minute to click on the link below. Appreciate your support in advance! Click here to...
