by Frank Cespedes | Nov 13, 2024 | Aligning Strategy and Sales, Articles
Note: this article first appeared in Top Sales Magazine during November 2024
by Frank Cespedes | Sep 30, 2024 | Aligning Strategy and Sales, Articles
4 Steps That Can Optimize Your Sales Process (hbr.org)Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions and choices that occur earlier in the...
by Frank Cespedes | Jun 17, 2015 | Aligning Strategy and Sales, Articles
International business consultant Frank Cespedes explains how you can build your platform, drive effective sales, and increase the growth potential of your business. I’ve learned so much from my mistakes, as well as the mistakes and wisdom of my peers. In...
by Frank Cespedes | Jun 12, 2015 | Aligning Strategy and Sales
When we published the first Top 50 Influencers list back in 2012, it was an original and unique idea, which had never been seen before. Since then many have followed suit with their own lists. Does this render the exercise as pointless? No, we don’t think so. Anything...
by Frank Cespedes | Apr 6, 2015 | Aligning Strategy and Sales, Articles
My sincere thank-you to DrivingSales and Paul Moran for his response, “Does Social Media Sell? A Harvard Professor Says No,” to my HBR.org article, “Is Social Media Actually Helping Your Company’s Bottom Line?” Paul says I am taking “a shallow perspective” on this...
by Frank Cespedes | Mar 27, 2015 | Aligning Strategy and Sales, Interviews
This week Likeable Radio embraces the new, with our first ever Meerkat session – fueled by host Dave Kerpen’s passion for the new streaming video app. This week’s guest is Frank Cespedes, a senior lecturer at Harvard Business School who has consulted...
