by Frank Cespedes | Oct 16, 2014 | Aligning Strategy and Sales, Reviews
I’m calling it early: Aligning Strategy and Sales is the best sales book of the year. I know we’ve got a few months left in 2014, but I’m not too worried that I’ll be proven wrong—I’ve been waiting for a sales book like this one for a long time and the odds that...
by Frank Cespedes | Sep 1, 2014 | Aligning Strategy and Sales, Reviews
Every company needs a strategy—a forward-looking plan for the future—and every company needs to keep that bottom line growing through sales. But all too often, the folks devising the grand plan and the folks sealing the deals are not on the same page. In his new book,...
by Frank Cespedes | Jul 29, 2014 | Aligning Strategy and Sales, Reviews
With so many books focused on the elevator pitch, closing the sale, or other minute sales techniques, Aligning Strategy and Sales is a refreshing change of pace. Frank Cespedes digs deeper into improving a company’s sales and performance by looking at creating...
by Frank Cespedes | Jun 15, 2014 | Aligning Strategy and Sales, Reviews
Aligning Strategies and Sales is a book that can help growing small businesses make enterprise level decisions and appreciate the potential results more clearly. What does it take to be effective? Moreover what does it take to be effective at the right time? Given the...
