Note: this article first appeared in Training Industry, please find it here. In a previous article, I discussed changing business development requirements and some implications. Yet, most companies approach sales training much as they did decades ago. Onboarding is...
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Senior Lecturer at Harvard Business School and author of Sales Management That Works, Aligning Strategy and Sales, as well as other books and articles.
Preparing Sales for a Changing Economy: Part 1
Note: This article first appeared on Training Industry, available here. Companies spend more per capita on sales training than any other function, but the return on investment (ROI) is disappointing. A recent Training Industry article indicates “that 85-90% of sales...
How to Conduct a Great Performance Review
Note: Please find the original copy of Frank Cespedes' article, “How to Conduct a Great Performance Review,” published first at HBR Online, here. Summary: The purpose of performance reviews is two-fold: an accurate and actionable evaluation of performance, and then...
Upcoming Class: Leading in the Digital Era
With others, I will teach in a new executive program next month, “Leading in the Digital Era,” at Harvard. The program focuses on the people, process, and leadership requirements for making ‘digital transformation’ real and valuable (and not just rhetoric) in...
How Managers Can Build a Culture of Experimentation
Please find the original copy of Frank Cespedes and Neil Hoyne's article, "How Managers Can Build a Culture of Experimentation," published first at HBR Online, here. Summary: Companies tend to allocate testing time and money to big initiatives while ignoring small...
Getting The Sales You Need With Frank Cespedes on Walker Webcast
I joined Walker Webcast to discuss how to get the sales you need in today's ever-evolving landscape. Watch below, or listen in your preferred podcast app. https://www.youtube.com/watch?v=DCfiEfEtCNA
The Preeminent Cross-Disciplinary Topic In Academia Is… Sales?
Note: the following is information about a podcast episode from Revenue Innovators. You can find the podcast here or at Spotify or Apple Podcasts. Sales is not an easy topic for academia to teach, in part because it’s so cross-disciplinary. You have to know about...
Avoid a One-Size-Fits-All Approach to Sales Coaching
Please note: this article first appeared in Harvard Business Review, here. Summary: Coaching sales reps is about clarifying relevant behaviors and whether the issue is motivation or ability. Some reps may work hard, but lack certain capabilities while others...
How to Increase Prices Without Losing Customers, According to a Harvard Lecturer
Please note: this interview conducted by Megan O'Brien first appeared at Brainyard, which you can find here. In short: The cost of doing business is rising as everyone grapples with supply chain issues, labor shortages and inflation.Companies now need to decide how to...
Say My Name
Please note: this post first appeared on the NPR Planet Money series. It is available to listen to here. Hello, listener. Thanks for clicking on this episode, listener. The Indicator team appreciates your interest in our podcast, listener. ...Okay, did repeating...