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Senior Lecturer at Harvard Business School and author of Sales Management That Works, Aligning Strategy and Sales, as well as other books and articles.

Frank Cespedes
Breaking Through a Growth Stall

Breaking Through a Growth Stall

This post originally appeared on HBS Working Knowledge. Many companies get stuck on a plateau, unable to grow and burning through cash at a frightening rate. Frank V. Cespedes discusses how focusing on the right customers can generate growth again. Starting a...

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