by Frank Cespedes | Aug 5, 2014 | Aligning Strategy and Sales, Articles
Teamwork. Whether in meetings or retreats, there’s no doubt you’ve heard these words repeatedly preached by senior executives. However, few firms actually focus on alignment where it counts most: linking big-picture strategy with the nitty-gritty of customer...
by Frank Cespedes | Jun 15, 2014 | Aligning Strategy and Sales, Reviews
Aligning Strategies and Sales is a book that can help growing small businesses make enterprise level decisions and appreciate the potential results more clearly. What does it take to be effective? Moreover what does it take to be effective at the right time? Given the...